We're all about shoes

Footmall is a shopping engine and marketplace for shoes. By offering a wide range of shoes from different retailers we help consumers to save both time and money. We offer a unique opportunity for shops and individuals to promote their shoes online.

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Three products. One platform.

Online Retailers

We collect and compare shoes from online retailers so consumers can find the right shoes at the best price.

Local Stores

For consumers researching shoes online, Footmall provides help in finding local shops.


We are a modern and reliable marketplace connecting people who buy and sell vintage shoes.

Our Story

Three friends from Nässjö in Småland, Sweden, founded Footmall. Alexander, Emil and Joacim were determined to make it easier to buy and research shoes online. The outcome of their idea was Footmall, which subsequently was launched in February 2013. Since then, the three friends have been dedicated to create a leading marketplace where consumers and retailers come together. In 2014, market specialist Pontus Karlsson reinforced the team and assisted on the expansion into Scandinavia and Europe. Hard work paid off and today thousands of people buys shoes via Footmall each month.


Initial launch in Sweden.

Feb 2013


Second launch in our neighbour country.

Jun 2014


Continuing the expansion throughout Scandinavia.

Sep 2014

United Kingdom,
Germany &

A few more markets just in time for Christmas.

Dec 2014

STING Accelerate

The company relocate to Stockholm to participate in the STING Accelerate programme.

Aug 2015


Working out of the SUP46 offices.

Aug 2015 - Jan 2016

What's next?

Want to be a part of our story?

Our most valuable resource is our people. We are always looking for talented people with an interest in creating and building a product that serves our visitors in the best ways. Is this you?

Contact us


Footmall aim to ease shopping online

21 Feb 2015

Today is the official launch date of Footmall.se, a shopping engine for shoes that collects all web shops in once place. Footmall goes beyond being just a run of the mill price comparison website, and will additionally function as an online shopping mall. This enables direct filtering and a smooth shopping process.

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Shopping engine Footmall expands to Norway

19 Jun 2014

E-commerce is growing as more and more people prefer to shop online. This lays the foundation for shopping engines to grow, and simplifies the shopping process for consumers. One of them is Footmall, which gathers web shops in one place and is now expanding to Norway. The shopping engine can be found here: www.footmall.no, and will be operated by Footmall Norden AB.

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Footmall logos

Footmall logos

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Footmall logo

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Footmall product image

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We are always looking for exceptional people.