Footmall aim to ease shopping online

21 Feb 2015

Today is the official launch date of, a shopping engine for shoes that collects all web shops in once place. Footmall goes beyond being just a run of the mill price comparison website, and will additionally function as an online shopping mall. This enables direct filtering and a smooth shopping process.

“The purpose of this independent shopping mall with more than 90,000 pair of shoes from almost 20 web shops is to help consumers find ease in the online shopping process while at the same time creating an opportunity for online shops to feature their products. We are a link between consumers and online retailers,” says Joacim Gustafsson, one of the founders.

The core perks for the consumers are to easily filter products based on price, color, category, brand, gender, and web shop without having to keep track of separate web shops in different tabs or windows.

“We hope to be the obvious choice for all people shopping for shoes online,” says Joacim Gustafsson

Go back

Read more

Shopping engine Footmall expands to Norway

19 Jun 2014

E-commerce is growing as more and more people prefer to shop online. This lays the foundation for shopping engines to grow, and simplifies the shopping process for consumers. One of them is Footmall, which gathers web shops in one place and is now expanding to Norway. The shopping engine can be found here:, and will be operated by Footmall Norden AB.

Read online version